The Mobile Marketing Association (MMA) is designed to encourage the growth of the industry, together with the technology associated to it. Its members consist of advertisers, companies, suppliers, companies and operators, software companies, hand-held device companies, and any kind of organization that focuses on the concepts of marketing with mobile products.
MMA’s Goals
As the primary source of marketing expertise, the Mobile Marketing Association is designed to:
- offer a discussion board where customers can talk about, plan, and work collectively in interacting with basic issues within the industry,
- unite local, worldwide, and industry-wide work groups to lay emphasis on industry initiatives,
- provide representation through the industry to key legislative bodies throughout the globe,
- promote views on mobile marketing between the United States and Europe, Latin America, Africa, and Asia,
- stimulate relationship between colleagues with meetings, workshops, and additional events,
- create analytics that can be applied to evaluate ad delivery and consumer reaction,
- create mobile marketing creative and technical standards which are equally open and suitable,
- produce and publish industry suggestions and best practices related to ad shipping and delivery, ad measurement, and consumer level of privacy,
- offer the performance and value of mobile marketing to specialists, marketers, and individuals, and
- function as the industry’s key supporter in society.
About the Mobile Marketing Association
This action-oriented corporation is created to eliminate deterrents to current market progression, establish concepts for ongoing development, and create the mobile channel for entry by third-party content providers and manufacturers. They are:
- Choice – Since the consumer has a right to privacy, a marketer must gain that individual’s authorization before sending any kind of content material and provide distinct direction on “opting out” from the communication at any point in time.
- Control – Individuals should choose and when a marketing information will be delivered to their particular mobile phone.
- Customization – Data that consumers provide about their specific interests should be utilized to tailor marketing endeavors. – Constraint – The marketer must effectively control and limit mobile messaging applications to a fair amount.
- Confidentiality – Customer details should in no way end up being given to non-affiliated third parties.
